Privacy Policy
Shop Direct Brands' Internet Privacy Policy

It is Shop Direct Brands policy to comply with all applicable privacy and data protection laws. This commitment reflects the value we place on earning and keeping the trust of our employees, customers, business partners and others who share their personal information with us.

This Privacy Policy (this “Policy”) describes how Shop Direct Brands protects your privacy when we collect personal information on Shop Direct Brands Internet site. As used in this Policy, the term “personal information” means information that identifies you personally, alone or in combination with other information available to us.

This Policy applies only to the Shop Direct Brands Internet site.

Your Consent

By using Shop Direct Brands Internet site or providing personal information to us, you are consenting to the collection, use and disclosure of your personal information as described in this Policy.

If you do not consent to the collection, use and disclosure of your personal information as described in this Policy do not use Shop Direct Brands Internet site or Contact Shop Direct Brands/ Contact Us forms.

Limitations on the Collection, Use and Disclosure of Personal Information

To the extent required by applicable law, whenever Shop Direct Brands collects personal information on the Shop Direct Brands Internet site, Shop Direct Brands will:

  • provide timely and appropriate notice to you about its data practices;
  • collect, use, disclose and transfer your personal information only with your consent, which may be express or implied, depending on the sensitivity of the personal information, legal requirements, and other factors;
  • collect your personal information only for specific, limited purposes. The information we collect will be relevant, adequate and not excessive for the purposes for which it is collected;
  • process your personal information in a manner consistent with the purposes for which it was originally collected or to which you have subsequently consented;
  • take commercially reasonable steps to ensure that your personal information is reliable for its intended use, accurate, complete, and, where necessary, kept up-to-date;
  • not use your personal information for direct marketing purposes without giving you an opportunity to “opt-out”; and
  • take appropriate measures, by contract or otherwise, to provide adequate protection for personal information that is disclosed to a third party or transferred to another country, including transfers within Shop Direct Brands.
Information Collected on Shop Direct Brands Internet Site and How It May Be Used

When you access and use the Shop Direct Brands Internet site, there are 3 ways we may collect information about you:

  1. Information Sent to Us by Your Web Browser
    Shop Direct Brands collects information that is sent to us automatically by your web browser. This information typically includes the IP address of your Internet service provider, the name of your operating system (such as Macintosh® or Windows®) and the name and version of your browser (such as Internet Explorer®). The information we receive depends on the settings on your web browser. Please check your browser if you want to learn what information your browser sends or how to change your settings.
    The information provided by your browser does not identify you personally. We use this information to create statistics that help us improve our site and make it more compatible with the technology used by our visitors.
  2. Information Collected by Placing a “Cookie” on Your Computer
    Shop Direct Brands may obtain information about you by installing a “tag” on your computer’s hard drive. This tag is known as a “cookie.”
    All of our Shop Direct Brands Internet site use “session cookies.” A session cookie is used to tag your computer with a computer-generated, unique identifier when you access our site. A session cookie does not identify you personally and expires after you close your browser. We use session cookies to collect statistical information about the ways visitors use our site – which pages they visit, which links they use, and how long they stay on each page. We analyze this information in statistical form to better understand our visitors’ interests and needs to improve the content and functionality of our site.
    The Shop Direct Brands Internet site also uses “persistent cookies.” These cookies do not expire when you close your browser; they stay on your computer until you delete them. By assigning your computer a unique identifier, we are able to create a database of your previous choices and preferences and in situations where these choices or preferences need to be collected again, they can be provided by us automatically, saving you time and effort. For example, after you make a purchase, if you decide to make another purchase, your shipping address will have been retained and will only need to be confirmed.
    If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit the Shop Direct Brands Internet site, you may be unable to use all of the functionality of the site if your browser rejects our cookies.
  3. Information You Knowingly and Voluntarily Provide
    Shop Direct Brands collects the information you knowingly and voluntarily provide when you use the Shop Direct Brands Internet site, for example, the information you provide when you sign up to receive email alerts, when you complete a survey, or when you ask us a question or email us with feedback. In many cases this information will be personal information.
    Shop Direct Brands uses this information for the purposes for which you provide it. For example, if you provide your e-mail address when you sign up to receive e-mail alerts, we use your e-mail address to deliver the e-mail alerts you request.
    We may also use the information we collect on Shop Direct Brands Internet site for various business purposes such as customer service, fraud prevention, market research, improving our products and services, and providing you and your company with information and offers we believe may be of interest to you. We may also remove all personally identifiable information and use the rest for historical, statistical or scientific purposes.
    The Shop Direct Brands Internet site permits you to make choices about the use of your personal information. In most cases, we ask you to indicate your choices at the time and on the page where you provide your personal information.
Sharing Personal Information

Shop Direct Brands will not sell personal information collected from its Internet site to mailing list brokers without your express consent.

Shop Direct Brands may share your personal information with third parties we hire to perform support services for us. These third parties are required to use the personal information we share with them only to perform services on our behalf and to treat your personal information as strictly confidential.

In some cases, Shop Direct Brands may share your personal information with third parties who partner with us to provide products and services to our customers. When we do so, we will require our business partners to use the personal information we share with them in a manner consistent with the purposes for which it was originally collected (or to which you subsequently consented) and only as permitted under this Policy, any applicable Country or Web Site Privacy Statements, and all applicable privacy and data protection laws.

In certain, limited circumstances we may share or transfer personal information to unrelated third parties. For example, we may provide personal information to a third party (i) at your request; (ii) to comply with a legal requirement or court order; (iii) to investigate a possible crime, such as identity theft; (iv) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of Shop Direct Brands or a Shop Direct Brands business unit; or (v) under similar circumstances. If such an event occurs, we will take appropriate steps to protect your personal information.

Our Shop Direct Brands Internet site permits you to make choices about the disclosure and/or transfer of your personal information. In most cases, we ask you to indicate your choices at the time and on the page where you provide your personal information.

Security of Personal Information

Your personal information will generally be stored in Shop Direct Brands databases or databases maintained by service providers. Most of these databases are stored on servers located in the United States. To the extent required by law, if your personal information will be transferred outside your country an appropriate notice will be provided.

Shop Direct Brands maintains reasonable safeguards to protect the confidentiality, security and integrity of your personal information. Although we use security measures to help protect your personal information against unauthorized disclosure, misuse or alteration, as is the case with all computer networks linked to the Internet, we cannot guarantee the security of information provided over the Internet and will not be responsible for breaches of security beyond our reasonable control.

Links to Third Party Internet Sites

Shop Direct Brands Internet site may contain links to Internet sites that are not operated by Shop Direct Brands. These links are provided as a service and do not imply any endorsement of the activities or content of these sites, nor any association with their operators. Shop Direct Brands does not control these Internet sites and is not responsible for their content, security, or privacy practices. We urge you to review the privacy policy posted on web sites you visit before using the site or providing personal information.

Access to Personal Information

You may review, correct and update the personal information that you provide to us on the Shop Direct Brands Internet Site by using the feedback mechanism provided on the site or by writing to us at Shop Direct Brands, Internet Privacy Policy, 311 E. Chicago St., Suite 520, Milwaukee, WI 53202.

Retention of Personal Information

Shop Direct Brands retains the personal information collected on the Shop Direct Brands Internet Site as long as necessary to provide the services, products and information you request or as permitted by applicable law.

Children and Parents

Shop Direct Brands Internet site is generally not intended for persons under 13 years of age. Shop Direct Brands does not knowingly solicit or collect personal information from or about children on its Internet site except as permitted under applicable law. If your child has submitted personal information and you would like to request that such information be deleted from our records, you may do so by using the feedback mechanism provided on the site or by writing to us at Shop Direct Brands, Internet Privacy Policy, 311 E. Chicago St., Suite 520, Milwaukee, WI 53202.

Questions about this Policy or our Privacy Statements

If you have any questions about this Policy or a Country or Web Site Privacy Statement or our use of your personal information, please Contact Us by using the feedback mechanism provided on the site or by writing to us at Shop Direct Brands, Internet Privacy Policy, 311 E. Chicago St., Suite 520, Milwaukee, WI 53202.

Changes to this Policy and our Privacy Statements

Shop Direct Brands reserves the right to update or modify this Policy, at any time and without prior notice, by posting the revised version of this Policy on the Shop Direct Brands Internet site. If we modify this Policy or any privacy statement, the modifications will only apply to the personal information we collect after we have posted the revised Policy or privacy statement.

This Policy was last revised on June 23, 2009.

We have set security measures which are designed to prevent anyone from stealing and using your credit card number. However, in some cases the fraudulent user may get through the security measures, that is where the consumer protection laws protect you against the unauthorized use of your credit card. Under the Fair Credit Billing Act, if your credit card is used without your authorization, your liability for those fraudulent charges cannot exceed $50. So, if someone steals your credit card or your credit card number, your liability is limited to $50 no matter how much the thief charges to your account. If your credit card provider does hold you liable for any part of this $50, we will cover the entire liability for you, up to the full $50.

We will cover this liability only if the unauthorized use of your credit card resulted through no fault of your own from purchases made at our website while using the secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.